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Luxury Real Estate Marketing Tips: These Boots Are Made for Sparkling…
Co-branding is a synergistic marketing strategy involving two or more brands that can each benefit by expanding their marketing reach because they share the same target market and the same brand...
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Luxury Real Estate Personal and Company Branding: Are You a Jack of All Trades?
Brand positioning is one of the most misunderstood concepts in marketing. Yet, it is, by far, one of the most important concepts for you to understand as a luxury real estate marketing professional...
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Personal Branding: Think Iconic-Achieve Top-of-Mind Status
Madonna Eva Perón Personal branding for luxury real estate marketing professionals is much more than getting a new “look”. In the realm of market leadership it involves achieving top-of-mind status...
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Luxury Real Estate Marketing Tip: Pick Your Niche Wisely!
Courtesy of Microsoft Identifying an undeserved or uncontested market niche, then dominating that category is the fastest route to market leadership in the field of luxury real estate marketing or any...
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Luxury Real Estate Marketing Trends: My Kitchen has Bedrooms
As a luxury real estate marketing professional you understand the importance of an outstanding kitchen design when it comes to marketing luxury homes. You would be the first to advise your seller to...
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Marketing Luxury Real Estate: One Way to Stay on Top of Your Game
One of the ways to stay on top of your game when it comes to marketing luxury real estate is watching HGTV when they feature extraordinary homes and million dollar rooms. It will help you expand...
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Luxury Real Estate Marketing: The Luxury of Eggs/The Gift that Keeps Giving
One of the most important aspect of gift giving, as a luxury real estate marketing professional, is knowing what is meaningful to your clients. It is easy to listen for the clues about the things they...
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Luxury Real Estate Marketing Tip: Fight or Take Flight?
As a luxury real estate marketing professional it is essential that you understand that luxury is a relative term. The word has been strongly associated with the lifestyles of the rich and famous and...
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Luxury Real Estate Personal & Company Branding: Sensory Branding
Some of the most successful examples of luxury real estate personal or company branding are those brands that strike an emotional chord with ideal clients. One of the best ways to engage prospective...
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Luxury Real Estate Marketing Tip: Adopting a Beginner’s Mind-Part 2
How to Begin a New Client Relationship As a luxury real estate marketing professional, the best way to begin a new client relationship is with a beginner’s mind. That is, with no preconceived ideas,...
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Luxury Real Estate Personal & Company Branding: The “Hailo” Effect
Luxury real estate marketing professionals often ask us about the importance of selecting the right brand name. It really comes down to how fast and easy you want to make it for your potential...
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Luxury Real Estate Marketing Tip: Try Basecamp for Listing and Marketing...
Sometimes you need to go outside of the real estate industry to find the best (and simplest) systems for luxury real estate marketing coordination and listing coordination. We highly recommend...
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Luxury Real Estate Marketing Tip: Adopting a Beginner’s Mind-Part 3
In this third post about the beginner’s mind, we leave you with a single, highly focused thought, in the Zen tradition, for those who market luxury real estate. When Kobe Bryant, the famed Los...
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Luxury Real Estate Marketing Tip: Life is What You Make of It
Photo by Petifrere One of the great poets/songwriters of our time is Paul Simon. His genius is getting under your skin with words that appear to be non-sequitur (out of context). But somehow, the...
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Luxury Real Estate Website Design: The Magic of Quality Cues
Courtesy of Apple One of components of our Strategic Brand Analysis that we perform for each of our luxury real estate marketing clients is an audit or review of their current websites and those of...
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Luxury Real Estate Marketing Trends: The Tech Free Get Away
There is a trend emerging among luxury real estate buyers when it comes to their second or third homes. As a luxury real estate marketing professional, have you heard any outcries from your clients...
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Personal and Company Branding: Do You Have a Branding Exit Strategy?
photo by Oliver7perez Do You Have a Branding Exit Strategy? If your quest is gaining or sustaining market leadership in your luxury real estate marketing arena, it is a good idea to develop a personal...
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Finding the Best Leads
To someone who makes a living in sales — any kind of sales — finding the best leads is the most important thing to their success. And it is particularly important if you make a living practicing real...
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Marketing Luxury Real Estate:Skiing on Rodeo Drive in Beverly Hills
Once a month, we have a meeting in Beverly Hills. We always get there early to avoid traffic, have a fresh bagel right out of the oven, and peruse Rodeo Drive’s latest luxury windows. For us, it is...
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Personal and Company Branding: Oprah’s Brand Aid?
As a luxury real estate marketing professional your reputation is intimately connected to your personal brand. What happens when there is a breach of integrity? Can it be repaired? Following the...
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